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April 2009
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    With the NSX successor officially cancelled, Honda tapped long-time motorsports partner Mugen to create a one-off coupe to commemorate the everyday supercar that ended production in 2005. The Mugen NSX RR is stretched to 177.95 inches (almost four inches more than the ‘94-05 model), and widened by 5.5 inches and features a combination of carbon fiber and aluminum body panels. A set of upgrade brakes and GT-style body kit, join a new rear wing, hood-scoop and diffusers, while the stock 3.0-liter V6 remains and is mated to a revised six-speed manual gearbox. Mugen hasn’t released any power figures, but informed speculation pegs output between 350 and 380 hp.

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    Even though that formula seems to have worked for Lexus, Acura has different plans. The recently released TSX, RL and TL have set the tone for the next few years, and another crossover, designed to slot in between the RDX and MDX, is currently under development.

    Colliver also mentioned that work on the NSX replacement is “mostly done,” so even though Honda shelved the V10 supercar to cut costs and keep an even keel during the economic downturn, the NSX could be pulled out of the corporate garage, dusted off and brought to market once conditions improve.

    Acura’s entry-level image could help the automaker weather the economic downturn better than its rivals from Germany and Japan, but when the market firms up, Acura will need products (with high-output engines and RWD) at the ready to compete with the stalwarts of the luxury set.

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    The package also includes a slightly revised front fascia, retuned suspension system and new 18-inch wheels that are a full inch larger than the ones that come standard on the four-cyliner model. Acura says this new TSX model is a harbinger of good things to come, as the automaker plans to heavily revise all of its models for the upcoming model year. While we wait for that to take place, sales of the new V6 TSX should begin later this summer.

    That’s all about the change with American Honda Motor Co.’s announcement of the launch of Acura Financial Services, a new financing arm for the company’s luxury division that will handle the purchases of new Acuras. The move is part of an effort to distance Acura from the more commonplace offerings of its parent company, and to give the division its own look and feel.

    The reasons given make sense from a technical standpoint, as the TTAB’s response to Honda’s appeal states that “we find that the likely impression here is that ACURA is the trademark for a line (or “make”) of cars, while RL is a trademark for a particular “model” of that line.”

    Well, yeah. Acura is the make and RL is the model — we’re in agreement on that one. The differing viewpoints stem from the fact that Honda was unwilling or unable to provide proper evidence to the board that the words “Acura” and “RL” appear close enough together on the car, its manuals or its marketing materials to warrant its own trademark. Nitpick much? Thanks for the tip, Kevin!

    [Source: TTAB (PDF link) via The TTABlog]

    Acura’s new corporate fascia hasn’t gained the affection of the automotive press, not to mention our commentators. And to make matters worse, not only is “The Shield” employed on the MDX, TSX and TL, it’s expected to infect the rest of Acura’s lineup into the next decade.

    We’re still far from convinced that the new nose was a smart move, but we’ve conceded that it doesn’t look nearly as bad on a silver TSX, matching the lines and the color to slightly better effect.

    An Acura dealer seems to have a similar idea, and after taking delivery of one burgundy TL, had the grille painted to match the rest of the exterior. While it’s an improvement, we’d love to see something similar to the 2009 Legend’s schnoz retrofitting an Acura emblem in place of the Big H.

    At first we couldn’t understand why the BMW X6 was birthed, and then we couldn’t figure out why Acura of all companies needed to create something to compete with it. Top Speed has rendered unto us what such an enigma might look like, and, well, it ain’t all bad. That’s probably because it looks like an MDX with a descending roofline out back. Of course, it’s impossible to know how much of any rendering is pure fiction, but The Majestic Shield of Acura matched with those lights and a proper amount of real estate could be the ideal pairing of design features and suitable canvas. Porsche’s floating LEDs in the front bumper don’t go astray, either. We still can’t say it makes sense, but Acura, if you’re really going to do this, have a look here first.

    We don’t know what the next Acura (Honda) NSX will ultimately look like, but we do know that it will have a 5.5-liter V10 throwing down 560 hp through a torque-vectoring SW-AWD setup. The folks over at Auto Express have a cutaway view of the NSX’s gizzards, and what lurks beneath the creased and chevroned skin of the next do-it-all-faster supercar could be good for a few extra heartbeats. We do hope, however, that these exterior renderings are quite a ways off. Otherwise, it might not be so bad if Acura offers a cutaway version of the actual car so that you don’t have to see its body, because even under the camo, the new NSX is shaping up to be um, homely.

    If you’ve been sitting on the car-burying sidelines waiting for Acura’s buck-tooth treatment to make its way to the front end of the RDX, we have good news for you. Spy pics of the 2010 RDX show that Honda’s premium crossover will soon sport the love-it-or-leave-it shielded grille. Closer inspection of the front clip shows that the fog lamps and front bumper will also receive a visual tweak. The current model’s uninterrupted bumper breaks at the lower air dam, which could provide some visual relief to the RDX’s somewhat awkward mug. The minor update to the front end comes after only three model years of the inaugural RDX, a trend Honda will likely continue to keep up with the competition. Acura’s shielded grille theme hasn’t been met with glowing praise so far (TL, anyone?), but perhaps it will look better on the larger face of a crossover… hopefully. Thanks for the tip, Tim!

    Early last year, Acura announced that we would see a 2.2-liter diesel in its lineup in the 2009 model year with a V6 diesel expected to follow in 2010. According to a conversation with AutoblogGreen yesterday, Acura’s diesel program has been put on hold – indefinitely. Honda of America spokesperson Sage Marie said the program is in “wait and see” mode due to commercial, not technical, reasons (it was just two months ago that the program was rumored to be shelved when the engine couldn’t pass emissions). Honda says a combination of factors, including plummeting car sales and the high cost of diesel fuel (especially now that gasoline is down below $2/gallon) are solely to blame. While the 2.2-liter diesel is already available in Europe (in the Euro Honda Accord – our Acura TSX), the Acura diesel is expected to be a low-volume model on our shores. With that in mind, the automaker has decided to re-evaluate where the market is heading before making a significant investment in oil-burners for this country.

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